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Sue Burton

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Sue Burton

Senior Vice President, Enterprise Brand and Corporate Social Responsibility Programs | Digital Federal Credit Union

Marshfield, Massachusetts, United States

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Sue Burton

Summary

Sue Burton is a highly accomplished marketing and product development leader with a focus on financial wellness, innovation, and behavioral change. With extensive experience in the financial services sector, she has successfully managed integrated marketing programs and brand strategies for major institutions like Bank of America and Digital Federal Credit Union. Her expertise encompasses a wide range of areas, including digital marketing, consumer behavior, and product management. Sue is not only a strategic thinker but also a dynamic team leader and public speaker, known for her ability to inspire and drive innovation within teams. She holds multiple awards for her contributions to marketing excellence and has a proven track record of launching successful products and campaigns. Her academic credentials include management certificates from Harvard Business School and Smith College, underscoring her commitment to continuous professional development.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Sue Burton

Work Experience

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Senior Vice President, Enterprise Brand and Corporate Social Responsibility Programs at

Bank of America

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Managing Director, Consumer Products And Marketing at

American Student Assistance

April 2011 - Present

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Senior Vice President, Digital and Marketing at

Digital Federal Credit Union

May 2023 - Present

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Senior Vice President, Ultra High Net Worth Brand Strategy and Delivery at

Bank of America

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Wealth Management CXO / Private Bank Segment Executive at

Bank of America Corporation

August 2021 - May 2023

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Vp / Management Director at

Emi Strategic Marketing

September 2009 - Present

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Managing Director, Consumer Products and Marketing at

American Student Assistance

April 2011

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Senior Vice President, Enterprise Brand, ESG Partnerships, and Local Market programs at

Bank of America Corporation

July 2015 - August 2021

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Marketing And Web Experience Consultant at

First Marblehead

April 2005 - Present

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Creative And Product Development Director at

Loretta Laroche Productions

January 2005 - Present

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Senior Vice President, Ultra High Net Worth Brand Strategy and Delivery at

Bank of America Corporation

February 2014 - August 2015

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VP / Management Director at

EMI Strategic Marketing

September 2009

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Vice President Product Management And Marketing at

Jp Morgan Chase

September 2000 - April 2005

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Marketing and Web Experience Consultant at

First Marblehead Corporation

April 2005

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Managing Director, Products and Marketing at

American Student Assistance

April 2011 - February 2014

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Creative and Product Development Director at

Loretta LaRoche Productions

January 2005

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Director Of Product Management & Marketing at

Fidelity Investments

January 1998 - January 2000

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VP / Management Director at

EMI Strategic Marketing

September 2009 - March 2011

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New Product / Business Development at

Thomson Financial Services

January 1993 - January 1998

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e-Business Consulting at

Johnson & Johnson

January 2009 - September 2009

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e-Business Consulting at

DePuy Medical Devices / Johnson & Johnson

September 2009

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Marketing Consultant at

Oxford Financial Group, Ltd.

March 2008 - September 2009

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Marketing Consultant at

Oxford Financial Group, Ltd.

September 2009

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Associate, Marketing at

PanAgora Asset Management

January 1989 - January 1992

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Marketing and Web Experience Consultant at

Monogram

April 2005 - March 2008

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Senior Vice President, Enterprise Brand And Corporate Social Responsibility Programs at

Bank Of America

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Vice President Product Management and Marketing at

JP Morgan Chase

September 2000 - April 2005

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Vice President Product Management and Marketing at

JPMorganChase

September 2000 - April 2005

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Director of Product Management & Marketing at

Fidelity Investments

January 1998 - January 2000

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Senior Vice President, Ultra High Net Worth Brand Strategy And Delivery at

Bank Of America

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Director of Product Management & Marketing at

Fidelity Investments

January 1998 - January 2000

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New Product / Business Development at

Thomson Financial Services

January 1993 - January 1998

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E-Business Consulting at

Depuy Medical Devices Johnson And Johnson

September 2009

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New Product / Business Development at

Thomson Reuters

January 1993 - January 1998

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Marketing Consultant at

Oxford Financial

September 2009

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Associate, Marketing at

PanAgora Asset Management

January 1989 - January 1992

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Sue Burton

Education

Smith College, Management Certificate

Bentley University, Bachelor of Science (BS)

January 1985 - January 1989

Harvard Business School Executive Education, Management Certificate

January 2014

Shrewsbury High School, High School Diploma

January 1981 - January 1985

Bentley University, Bachelor of Science (BS)

January 1985 - January 1989

Bentley University, Bachelor Of Science (Bs)

Shrewsbury High School, High School Diploma

January 1981 - January 1985

Smith College, Management Certificate

Smith College, Management Certificate

Frequently Asked Questions about Sue Burton

What is Sue Burton email address?

Sue Burton's primary email address is **********@bankofamerica.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Sue Burton work for?

Sue Burton is a Senior Vice President, Enterprise Brand and Corporate Social Responsibility Programs at Digital Federal Credit Union, a company specializing in National commercial banks.

Where Sue Burton graduated from?

Sue Burton holds a degree in Executive Women's Leadership ProgramManagement Certificate from Smith College.

How can I directly contact Sue Burton?

To contact Sue Burton directly, you can use the email address **********@bankofamerica.com. Complete contact information is available upon registration with Muraena.

Who is Sue Burton?

Sue Burton is a highly accomplished marketing and product development leader with a focus on financial wellness, innovation, and behavioral change. With extensive experience in the financial services sector, she has successfully managed integrated marketing programs and brand strategies for major institutions like Bank of America and Digital Federal Credit Union. Her expertise encompasses a wide range of areas, including digital marketing, consumer behavior, and product management. Sue is not only a strategic thinker but also a dynamic team leader and public speaker, known for her ability to inspire and drive innovation within teams. She holds multiple awards for her contributions to marketing excellence and has a proven track record of launching successful products and campaigns. Her academic credentials include management certificates from Harvard Business School and Smith College, underscoring her commitment to continuous professional development.

Sue`s contact details

mail

**********@bankofamerica.com

*******@dcu.org

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Benjamin C

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David Araujo

President/CEO

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