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Barb Cross
Barb Cross
Vice President, Product & Strategy | Blue Cross and Blue Shield of Kansas City
Leawood, Kansas, United States
Barb Cross
Summary
Barb Cross is a seasoned product development executive with over 20 years of experience in business strategy, innovation, and management consulting. She has a proven track record in building high-performing teams and driving transformative business initiatives. Barb's leadership style is characterized by authenticity and empowerment, making her a strong advocate for developing future leaders. Her expertise spans various industries, including insurance and consumer products, where she has successfully managed multi-million dollar product lines. With a passion for continuous learning, she actively engages in community leadership, particularly in promoting cultural understanding through her work with Amigos de las Américas. Barb's strategic vision and ability to navigate complex market dynamics have consistently led to sustainable growth for the organizations she has served.
Barb Cross
Work Experience
Vice President, Product & Strategy at
Blue Cross and Blue Shield of Kansas City
September 2022 - Present
Business Strategy Executive at
Blue Cross and Blue Shield of Kansas City
November 2020 - Present
General Manager - Gift Presentation & Packaged Expressions at
Hallmark Cards Inc.
August 2018 - July 2020
Product Director - Hallmark Ornaments at
Hallmark Cards Inc.
November 2015 - July 2018
Board Member at
Amigos de las Americas (AMIGOS)
August 2017 - May 2018
Retail Merchandise Manager - Keepsake Ornaments at
Hallmark Cards Inc.
October 2013 - October 2015
Marketing Director, Walmart at
Hallmark Cards Inc.
January 2012 - January 2013
Innovation Leader and Product Manager at
Hallmark Cards Inc.
January 1998 - January 2012
Change Management Consultant at
Accenture
January 1993 - January 1996
Barb Cross
Education
Northwestern University, Bachelor's Degree
University of Kansas, Master Of Business Administration (Mba)
Frequently Asked Questions about Barb Cross
What is Barb Cross email address?
Barb Cross's primary email address is **********@bluekc.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Barb Cross work for?
Barb Cross is a Vice President, Product & Strategy at Blue Cross and Blue Shield of Kansas City, a company specializing in Agencies, Brokerages, & Other Insurance Related Activities.
Where Barb Cross graduated from?
Barb Cross holds a degree in Liberal Arts And Sciences from Northwestern University.
How can I directly contact Barb Cross?
To contact Barb Cross directly, you can use the email address **********@bluekc.com. Complete contact information is available upon registration with Muraena.
Who is Barb Cross?
Barb Cross is a seasoned product development executive with over 20 years of experience in business strategy, innovation, and management consulting. She has a proven track record in building high-performing teams and driving transformative business initiatives. Barb's leadership style is characterized by authenticity and empowerment, making her a strong advocate for developing future leaders. Her expertise spans various industries, including insurance and consumer products, where she has successfully managed multi-million dollar product lines. With a passion for continuous learning, she actively engages in community leadership, particularly in promoting cultural understanding through her work with Amigos de las Américas. Barb's strategic vision and ability to navigate complex market dynamics have consistently led to sustainable growth for the organizations she has served.
Barb`s contact details
**********@bluekc.com
**********@hallmark.com
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