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Barb Cross

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Barb Cross

Vice President, Product & Strategy | Blue Cross and Blue Shield of Kansas City

Leawood, Kansas, United States

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Barb Cross

Summary

Barb Cross is a seasoned product development executive with over 20 years of experience in business strategy, innovation, and management consulting. She has a proven track record in building high-performing teams and driving transformative business initiatives. Barb's leadership style is characterized by authenticity and empowerment, making her a strong advocate for developing future leaders. Her expertise spans various industries, including insurance and consumer products, where she has successfully managed multi-million dollar product lines. With a passion for continuous learning, she actively engages in community leadership, particularly in promoting cultural understanding through her work with Amigos de las Américas. Barb's strategic vision and ability to navigate complex market dynamics have consistently led to sustainable growth for the organizations she has served.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Barb Cross

Work Experience

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Vice President, Product & Strategy at

Blue Cross and Blue Shield of Kansas City

September 2022 - Present

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Business Strategy Executive at

Blue Cross and Blue Shield of Kansas City

November 2020 - Present

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General Manager - Gift Presentation & Packaged Expressions at

Hallmark Cards Inc.

August 2018 - July 2020

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Product Director - Hallmark Ornaments at

Hallmark Cards Inc.

November 2015 - July 2018

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Board Member at

Amigos de las Americas (AMIGOS)

August 2017 - May 2018

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Retail Merchandise Manager - Keepsake Ornaments at

Hallmark Cards Inc.

October 2013 - October 2015

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Marketing Director, Walmart at

Hallmark Cards Inc.

January 2012 - January 2013

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Innovation Leader and Product Manager at

Hallmark Cards Inc.

January 1998 - January 2012

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Change Management Consultant at

Accenture

January 1993 - January 1996

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Barb Cross

Education

Northwestern University, Bachelor's Degree

University of Kansas, Master Of Business Administration (Mba)

Frequently Asked Questions about Barb Cross

What is Barb Cross email address?

Barb Cross's primary email address is **********@bluekc.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Barb Cross work for?

Barb Cross is a Vice President, Product & Strategy at Blue Cross and Blue Shield of Kansas City, a company specializing in Agencies, Brokerages, & Other Insurance Related Activities.

Where Barb Cross graduated from?

Barb Cross holds a degree in Liberal Arts And Sciences from Northwestern University.

How can I directly contact Barb Cross?

To contact Barb Cross directly, you can use the email address **********@bluekc.com. Complete contact information is available upon registration with Muraena.

Who is Barb Cross?

Barb Cross is a seasoned product development executive with over 20 years of experience in business strategy, innovation, and management consulting. She has a proven track record in building high-performing teams and driving transformative business initiatives. Barb's leadership style is characterized by authenticity and empowerment, making her a strong advocate for developing future leaders. Her expertise spans various industries, including insurance and consumer products, where she has successfully managed multi-million dollar product lines. With a passion for continuous learning, she actively engages in community leadership, particularly in promoting cultural understanding through her work with Amigos de las Américas. Barb's strategic vision and ability to navigate complex market dynamics have consistently led to sustainable growth for the organizations she has served.

Barb`s contact details

mail

**********@bluekc.com

**********@hallmark.com

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