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Eric King

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Eric King

Vice President, Interactive Marketing | Zeta Global

New York, New York, United States

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Eric King

Summary

Eric King is a seasoned marketing professional with a strong focus on growth strategies and customer acquisition in the prepackaged software industry. With a rich background in direct response marketing, he has successfully led demand generation teams and developed go-to-market strategies for educational bootcamps. His analytical skills and understanding of consumer psychology enable him to craft compelling marketing campaigns that drive significant revenue growth. Eric's journey began in challenging roles, where he transformed unprofitable accounts into success stories, reflecting his resilience and innovative thinking. He holds an MBA with concentrations in Data Analytics, Management & Leadership, and Strategy & Consulting, which complements his practical experience. Eric's passion for marketing is matched by his commitment to continuous learning and adapting to industry trends, making him a valuable asset in any marketing endeavor.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Eric King

Work Experience

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Vice President, Interactive Marketing at

Zeta Global

March 2023 - Present

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Director, Global Growth Marketing at

2U

March 2022 - March 2023

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Director, Digital Marketing at

2U

March 2019 - March 2022

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Marketing Consultant at

Five Four Ventures LLC

August 2021 - December 2021

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Marketing/Growth Consultant (Acquired) at

Osmosis.org from Elsevier

April 2020 - June 2021

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Marketing/Growth Consultant at

Verto Education

October 2019 - March 2021

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Growth Consultant at

Remote Year

December 2019 - March 2020

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Senior Marketing Manager (Acquired by 2U, Inc.) at

Trilogy Education

March 2018 - March 2019

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Senior Campaign Manager at

Zeta Global

May 2017 - March 2018

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Campaign Manager at

Zeta Global

March 2016 - May 2017

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Interactive Marketing Analyst at

Zeta Global

October 2015 - March 2016

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Eric King

Education

UNC Kenan-Flagler Business School, Master Of Business Administration - Mba

January 2021 - January 2022

Binghamton University, Bachelor Of Arts (B.A.)

Binghamton University, Bachelor Of Science (B.S.)

Frequently Asked Questions about Eric King

What is Eric King email address?

Eric King's primary email address is *****@2u.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Eric King work for?

Eric King is a Vice President, Interactive Marketing at Zeta Global, a company specializing in Prepackaged software.

Where Eric King graduated from?

Eric King holds a degree in Concentrations: Data Analytics; Management & Leadership; Strategy & Consulting from UNC Kenan-Flagler Business School.

How can I directly contact Eric King?

To contact Eric King directly, you can use the email address *****@2u.com. Complete contact information is available upon registration with Muraena.

Who is Eric King?

Eric King is a seasoned marketing professional with a strong focus on growth strategies and customer acquisition in the prepackaged software industry. With a rich background in direct response marketing, he has successfully led demand generation teams and developed go-to-market strategies for educational bootcamps. His analytical skills and understanding of consumer psychology enable him to craft compelling marketing campaigns that drive significant revenue growth. Eric's journey began in challenging roles, where he transformed unprofitable accounts into success stories, reflecting his resilience and innovative thinking. He holds an MBA with concentrations in Data Analytics, Management & Leadership, and Strategy & Consulting, which complements his practical experience. Eric's passion for marketing is matched by his commitment to continuous learning and adapting to industry trends, making him a valuable asset in any marketing endeavor.

Eric`s contact details

mail

*****@2u.com

*****@zetaglobal.com

*@zetainteractive.com

Colleagues

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Nikki Wills

Director

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Aaron Bronzan

SVP, Product Management

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Harley Piercy

Vice President Enterprise Sales

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Samantha Marra

Associate VP

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Satish Ravella

EVP, Chief Accounting Officer

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Spencer Spielberg

Vice President, Client Partnerships

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Shavana Wong

VP, Analytics & Insights

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Megan Rose

Group VP, Marketing

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Karen Morris

VP Enterprise Sales, Zeta Global

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Anthony Fioto

Vice President, Enterprise Sales

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