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Greg Guimarães Cohen

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Greg Guimarães Cohen

Vice President, Product Marketing, Small Business Banking & B2B Products | American Express

New York, New York, United States

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Greg Guimarães Cohen

Summary

Greg Guimarães Cohen is a seasoned marketing professional with a robust track record in brand and performance marketing, particularly within the financial services sector. Currently serving as the Vice President of Product Marketing at American Express, he leads innovative go-to-market strategies that redefine how products are marketed to small businesses. His career spans various leadership roles where he has been instrumental in driving customer growth and developing award-winning marketing initiatives. Greg is also passionate about fostering diversity and inclusion in the workplace, actively participating in initiatives for the Hispanic & Latino employee network. His analytical skills, combined with a strong focus on customer service, enable him to craft strategies that resonate with diverse audiences. Greg's commitment to professional development and team empowerment reflects his belief that organizational success is rooted in individual fulfillment.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Greg Guimarães Cohen

Work Experience

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Vice President, Product Marketing, Small Business Banking & B2B Products at

American Express

March 2023 - Present

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Vice President, Customer Growth Marketing, Small Business Banking at

American Express

September 2022 - March 2023

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Director, Business Checking & Multi-Product Marketing at

American Express

November 2020 - September 2022

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Director, Marketing Strategy & Planning, Global Business Marketing at

American Express

January 2019 - November 2020

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Senior Manager & Chief of Staff, Global Brand at

American Express

August 2017 - December 2018

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Senior Analyst, Strategy & Planning at

American Express

September 2016 - August 2017

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Analyst, Finance & Corporate Staff Groups at

American Express

March 2015 - August 2016

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Consulting Associate at

RSM US LLP

July 2014 - February 2015

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Greg Guimarães Cohen

Education

The Marketing Academy, 2023 Alumni

January 2023 - January 2024

University of Florida, Bachelor Of Arts (B.A.)

Frequently Asked Questions about Greg Guimarães Cohen

What is Greg Guimarães Cohen email address?

Greg Guimarães Cohen's primary email address is **********@americanexpress.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Greg Guimarães Cohen work for?

Greg Guimarães Cohen is a Vice President, Product Marketing, Small Business Banking & B2B Products at American Express, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Greg Guimarães Cohen graduated from?

Greg Guimarães Cohen holds a degree in from The Marketing Academy.

How can I directly contact Greg Guimarães Cohen?

To contact Greg Guimarães Cohen directly, you can use the email address **********@americanexpress.com. Complete contact information is available upon registration with Muraena.

Who is Greg Guimarães Cohen?

Greg Guimarães Cohen is a seasoned marketing professional with a robust track record in brand and performance marketing, particularly within the financial services sector. Currently serving as the Vice President of Product Marketing at American Express, he leads innovative go-to-market strategies that redefine how products are marketed to small businesses. His career spans various leadership roles where he has been instrumental in driving customer growth and developing award-winning marketing initiatives. Greg is also passionate about fostering diversity and inclusion in the workplace, actively participating in initiatives for the Hispanic & Latino employee network. His analytical skills, combined with a strong focus on customer service, enable him to craft strategies that resonate with diverse audiences. Greg's commitment to professional development and team empowerment reflects his belief that organizational success is rooted in individual fulfillment.

Greg`s contact details

mail

**********@americanexpress.com

**********@aexp.com

Colleagues

Nicola Fitzpatrick

Vice President, HR Business Partner

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Nicole Hansell

Vice President - Corporate Solutions Finance

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Nidhi Agarwal

Vice President, Statutory Reporting

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Nidhi Phozdar

Vice President - Membership Strategy, Consumer Banking

Nik Carr

Vice President

Sam Tsien

Vice President & General Manager

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Sanjay Srivastava

Vice President - Analytics and Reporting

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Nora Lyons

Vice President, US Customer Marketing, Global Commercial Services

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Olann Kerrison

Vice President

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Shawna Adams

Chief of Staff

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