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Laura Bassett

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Laura Bassett

VP, Head of Marketing | Sharpen

Tampa, Florida, United States

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Laura Bassett

Summary

Laura Bassett is a seasoned marketing executive with over 25 years of experience in the technology industry, excelling in applications development, sales, product management, and marketing. Currently serving as Vice President of Marketing at Sharpen, she has a proven track record of driving customer experience strategies and business growth in both B2C and B2B environments. Laura's expertise spans across various domains including cloud computing and customer experience, where she has led cross-functional teams to innovate and execute effective marketing programs. Her educational background includes an Executive MBA and a Bachelor's in Computer Science from the University of Florida, showcasing her blend of technical and business acumen. Laura is passionate about transforming customer interactions through technology and has held pivotal roles at prominent organizations like NICE and Avaya, contributing significantly to their marketing strategies. Beyond her professional achievements, Laura is known for her collaborative leadership style and commitment to fostering innovation within her teams.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Laura Bassett

Work Experience

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VP, Head of Marketing at

Sharpen

September 2023 - Present

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Vice President Content and Product Marketing at

NICE

January 2022 - September 2023

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Senior Director Product Marketing at

Nice Incontact

May 2018 - January 2022

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Director of Marketing, Customer Experience and Emerging Technologies at

Avaya

February 2012 - April 2018

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Director of Marketing, Emerging Products and Technologies at

Avaya

December 2009 - April 2012

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Sr Solutions Manager at

Avaya

October 2006 - December 2009

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Sales Consultant at

Avaya

December 2003 - September 2006

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Regional Manager, CC Solutions Engineering at

Avaya

July 2000 - December 2003

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Consultant/Sales Engineer at

Texas Instruments

January 1995 - July 2000

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Senior System Analyst at

Blue Cross Blue Sheild Of Florida

January 1993 - January 1995

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Laura Bassett

Education

University of Florida, Executive Mba

January 2005 - January 2007

Frequently Asked Questions about Laura Bassett

What is Laura Bassett email address?

Laura Bassett's primary email address is ********@sharpencx.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Bassett work for?

Laura Bassett is a VP, Head of Marketing at Sharpen, a company specializing in Prepackaged software.

Where Laura Bassett graduated from?

Laura Bassett holds a degree in from University of Florida.

How can I directly contact Laura Bassett?

To contact Laura Bassett directly, you can use the email address ********@sharpencx.com. Complete contact information is available upon registration with Muraena.

Who is Laura Bassett?

Laura Bassett is a seasoned marketing executive with over 25 years of experience in the technology industry, excelling in applications development, sales, product management, and marketing. Currently serving as Vice President of Marketing at Sharpen, she has a proven track record of driving customer experience strategies and business growth in both B2C and B2B environments. Laura's expertise spans across various domains including cloud computing and customer experience, where she has led cross-functional teams to innovate and execute effective marketing programs. Her educational background includes an Executive MBA and a Bachelor's in Computer Science from the University of Florida, showcasing her blend of technical and business acumen. Laura is passionate about transforming customer interactions through technology and has held pivotal roles at prominent organizations like NICE and Avaya, contributing significantly to their marketing strategies. Beyond her professional achievements, Laura is known for her collaborative leadership style and commitment to fostering innovation within her teams.

Laura`s contact details

mail

********@sharpencx.com

*************@niceincontact.com

************@avaya.com

Colleagues

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Mike Davito

Senior Vice-President, Account Management & Growth

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Brad Fox

Chief Revenue Officer (CRO)

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Brett Theisen

Board Member

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Kevin Schatz

Chief Technology Officer

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Mack Baczynski

Vice President of Customer Care and QA

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