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Aimee London

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Aimee London

Board Member - External Advisory Board | Mattel Canada

Los Angeles, California, United States

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Aimee London

Summary

Aimee London is a seasoned Marketing Executive with two decades of experience in transforming and growing renowned brands such as Barbie, Disney, and Fisher-Price. Currently serving as the Vice President of Global Franchise Marketing at Mattel, she spearheads innovative marketing strategies and collaborations to enhance brand visibility and engagement. Aimee is known for her consumer-led approach, leveraging insights to drive impactful marketing initiatives in a rapidly evolving digital landscape. She has a proven track record in leading cross-functional teams and developing integrated marketing plans that resonate with diverse audiences. Aimee is also an advocate for women's leadership, actively participating in networks that empower women executives. Her expertise spans various sectors, indicating her versatility and adaptability in the marketing domain. She has successfully managed high-stakes projects, including the launch of the Barbie Movie, showcasing her ability to blend creativity with strategic execution. Aimee's educational background in Psychology and Business from the University of Wisconsin-Madison complements her professional experience, providing her with a unique perspective on consumer behavior and brand strategy.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Aimee London

Work Experience

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Board Member - External Advisory Board at

University of Wisconsin-Madison

August 2024 - Present

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Chief Member at

Chief

January 2023 - Present

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Vice President, Global Franchise Marketing at

Mattel Canada

January 2022 - Present

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Senior Director Of Marketing at

Mattel Canada

March 2019 - January 2022

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Director of Marketing at

Fisher-Price, Inc.

April 2016 - March 2019

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Sr. Manager Customer Marketing at

Mattel Canada

April 2014 - March 2016

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Sr. Marketing Manager, Barbie at

Mattel

March 2013 - March 2014

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Marketing Manager, Barbie at

Mattel

September 2010 - February 2013

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Associate Marketing Manager, Disney at

Mattel

June 2008 - August 2010

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Senior Brand Analyst, Disney at

Mattel

January 2008 - May 2008

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Senior Analyst, Consumer Insights at

Mattel

January 2007 - January 2008

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Analyst, Consumer Insights at

Mattel

January 2005 - January 2007

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Research Assistant, Consumer Insights at

Mattel

January 2004 - January 2005

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Aimee London

Education

University of Wisconsin-Madison, Bachelor Of Arts

January 2000 - January 2004

Frequently Asked Questions about Aimee London

What is Aimee London email address?

Aimee London's primary email address is ************@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Aimee London work for?

Aimee London is a Board Member - External Advisory Board at Mattel Canada, a company specializing in Other Miscellaneous Manufacturing.

Where Aimee London graduated from?

Aimee London holds a degree in Psychology & Business from University of Wisconsin-Madison.

How can I directly contact Aimee London?

To contact Aimee London directly, you can use the email address ************@mattel.com. Complete contact information is available upon registration with Muraena.

Who is Aimee London?

Aimee London is a seasoned Marketing Executive with two decades of experience in transforming and growing renowned brands such as Barbie, Disney, and Fisher-Price. Currently serving as the Vice President of Global Franchise Marketing at Mattel, she spearheads innovative marketing strategies and collaborations to enhance brand visibility and engagement. Aimee is known for her consumer-led approach, leveraging insights to drive impactful marketing initiatives in a rapidly evolving digital landscape. She has a proven track record in leading cross-functional teams and developing integrated marketing plans that resonate with diverse audiences. Aimee is also an advocate for women's leadership, actively participating in networks that empower women executives. Her expertise spans various sectors, indicating her versatility and adaptability in the marketing domain. She has successfully managed high-stakes projects, including the launch of the Barbie Movie, showcasing her ability to blend creativity with strategic execution. Aimee's educational background in Psychology and Business from the University of Wisconsin-Madison complements her professional experience, providing her with a unique perspective on consumer behavior and brand strategy.

Aimee`s contact details

mail

************@mattel.com

Colleagues

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Nick Karamanos

Senior Vice President Entertainment Partnerships

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Pamela Velarde

Chief Member

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Patti Breyfogle

Vice President, Global Consumer Services

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Steve Totzke

President and Chief Commercial Officer

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Ted Wu

SVP, Global Head of Design, Vehicles and Building Sets

Peter Broegger

Managing Director Hong Kong

Peter Martins

Chief Executive Officer

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Peter Sullivan

Vice President Sales

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Pj Lewis

SVP, Global Head of Action Figures and Fisher-Price Entertainment

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Alex Goncharov

Vice President and Head of Infrastructure & Operations

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