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Pj Lewis

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Pj Lewis

SVP, Global Head of Action Figures and Fisher-Price Entertainment | Mattel Canada

United States

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Pj Lewis

Summary

Pj Lewis is a seasoned marketing executive with over 20 years of experience in driving growth across various sectors, particularly in entertainment and consumer products. As the Senior Vice President at Mattel, he has successfully led numerous high-impact initiatives, achieving remarkable sales milestones and strategic partnerships with industry giants like Disney and Warner Bros. His innovative approach to brand management has resulted in significant market share increases, including a notable 40% year-over-year growth in the Mattel Action Figure category. Pj is passionate about leveraging consumer insights to craft compelling narratives and engaging marketing strategies that resonate with audiences. His goal is to ascend to a CMO or COO position, and he values collaboration and networking in his professional journey. Pj holds an MBA from USC Marshall and has further honed his skills with executive education at The Wharton School.

General

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Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Pj Lewis

Work Experience

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SVP, Global Head of Action Figures and Fisher-Price Entertainment at

Mattel Canada

March 2024 - Present

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Vice President, Action Figures/Plush Category Lead at

Mattel Canada

January 2019 - April 2024

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Global Strategic Development & China Growth Team at

Mattel Canada

March 2016 - December 2018

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Senior Director, North America Marketing at

Mattel Canada

September 2015 - February 2016

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GM + Senior Director, Global Brand Marketing and Product Design at

Mattel Canada

April 2013 - August 2015

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Director, Global Brand Marketing at

Mattel Canada

September 2010 - March 2013

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Senior Marketing Manager, Entertainment Brands at

Mattel Canada

June 2009 - September 2010

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Manager, Entertainment Business Development at

Mattel Canada

December 2006 - June 2009

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Strategic Planning Analyst - Fox Filmed Entertainment at

fox s.r.o.

September 2000 - June 2003

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Financial Analyst at

Hellmold Associates

June 1999 - June 2000

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Pj Lewis

Education

Wharton School, Aresty Institute Of Executive Education

January 2017 - January 2017

USC Marshall Business School, Mba

January 2003 - January 2005

University of Pennsylvania, Ba

January 1995 - January 1999

Frequently Asked Questions about Pj Lewis

What is Pj Lewis email address?

Pj Lewis's primary email address is ********@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Pj Lewis work for?

Pj Lewis is a SVP, Global Head of Action Figures and Fisher-Price Entertainment at Mattel Canada, a company specializing in Other Miscellaneous Manufacturing.

Where Pj Lewis graduated from?

Pj Lewis holds a degree in Digital Marketing Strategies For The Digital Economy from Wharton School.

How can I directly contact Pj Lewis?

To contact Pj Lewis directly, you can use the email address ********@mattel.com. Complete contact information is available upon registration with Muraena.

Who is Pj Lewis?

Pj Lewis is a seasoned marketing executive with over 20 years of experience in driving growth across various sectors, particularly in entertainment and consumer products. As the Senior Vice President at Mattel, he has successfully led numerous high-impact initiatives, achieving remarkable sales milestones and strategic partnerships with industry giants like Disney and Warner Bros. His innovative approach to brand management has resulted in significant market share increases, including a notable 40% year-over-year growth in the Mattel Action Figure category. Pj is passionate about leveraging consumer insights to craft compelling narratives and engaging marketing strategies that resonate with audiences. His goal is to ascend to a CMO or COO position, and he values collaboration and networking in his professional journey. Pj holds an MBA from USC Marshall and has further honed his skills with executive education at The Wharton School.

Pj`s contact details

mail

********@mattel.com

Colleagues

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Nick Karamanos

Senior Vice President Entertainment Partnerships

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Pamela Velarde

Chief Member

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Patti Breyfogle

Vice President, Global Consumer Services

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Steve Totzke

President and Chief Commercial Officer

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Ted Wu

SVP, Global Head of Design, Vehicles and Building Sets

Peter Broegger

Managing Director Hong Kong

Peter Martins

Chief Executive Officer

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Peter Sullivan

Vice President Sales

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Aimee London

Board Member - External Advisory Board

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Alex Goncharov

Vice President and Head of Infrastructure & Operations

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