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Michael Frannea

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Michael Frannea

Vice President, Global Demand Generation & Corporate Marketing | Upland Waterfall

United States

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Michael Frannea

Summary

Michael Frannea is a seasoned B2B software marketing leader with over 20 years of global experience, specializing in demand generation and field marketing within the SaaS sector. He has a proven track record of creating and executing data-driven strategies that significantly enhance pipeline and revenue growth. Michael excels in managing multimillion-dollar budgets while optimizing resources and team performance. His strong leadership skills foster high-performing teams that thrive on accountability and professional development. Fluent in both Portuguese and Spanish, he has successfully navigated diverse markets, particularly in Latin America. Michael's strategic mindset and innovative approach to marketing have earned him multiple awards, including the CMO Recognition Group Award. He is passionate about leveraging emerging technologies to drive marketing success and enhance customer acquisition.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Startup Experience

Michael Frannea

Work Experience

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Vice President, Global Demand Generation & Corporate Marketing at

Upland Waterfall

October 2023 - Present

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Vice President & Head of Demand Generation at

Upland Waterfall

January 2023 - September 2023

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Vice President, Global Demand Generation at

TIBCO

June 2021 - September 2022

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Sr. Director, Global Campaigns at

Tibco Software

September 2016 - May 2021

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Director of Demand Generation, TIBCO Mashery at

Tibco Software

October 2015 - August 2016

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Director of Demand Generation & Marketing Operations at

Mashery

September 2014 - October 2015

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Global Marketing Campaign Architect & Demand Generation at

Juniper Networks

October 2012 - May 2014

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Sr. Field Marketing Manager, Latin America / Sr. Field Marketing Manager, Americas International at

Juniper Networks

January 2009 - September 2012

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Field Marketing Manager, Latin America & Caribbean at

Juniper Networks

January 2006 - January 2009

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Marketing Manager, Latin America & Caribbean at

3Com

January 2005 - January 2006

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Marketing Manager, Southern Cone South America at

3Com

January 2002 - January 2005

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Michael Frannea

Education

Universidad Nacional del Nordeste, Corrientes, Argentina

SiriusDecisions Annual Conference

Frequently Asked Questions about Michael Frannea

What is Michael Frannea email address?

Michael Frannea's primary email address is ********@tibco.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Michael Frannea work for?

Michael Frannea is a Vice President, Global Demand Generation & Corporate Marketing at Upland Waterfall, a company specializing in Advertising agencies.

Where Michael Frannea graduated from?

Michael Frannea holds a degree in Double Major In Political Science (International Relations Emphasis) And Latin American Studies from University of California, Santa Barbara.

How can I directly contact Michael Frannea?

To contact Michael Frannea directly, you can use the email address ********@tibco.com. Complete contact information is available upon registration with Muraena.

Is Michael Frannea an immigrant?

Yes, Michael Frannea is an immigrant and currently based in United States

Who is Michael Frannea?

Michael Frannea is a seasoned B2B software marketing leader with over 20 years of global experience, specializing in demand generation and field marketing within the SaaS sector. He has a proven track record of creating and executing data-driven strategies that significantly enhance pipeline and revenue growth. Michael excels in managing multimillion-dollar budgets while optimizing resources and team performance. His strong leadership skills foster high-performing teams that thrive on accountability and professional development. Fluent in both Portuguese and Spanish, he has successfully navigated diverse markets, particularly in Latin America. Michael's strategic mindset and innovative approach to marketing have earned him multiple awards, including the CMO Recognition Group Award. He is passionate about leveraging emerging technologies to drive marketing success and enhance customer acquisition.

Michael`s contact details

mail

********@tibco.com

********@uplandsoftware.com

Colleagues

Nigel Cullington

VP of Marketing - Sales Effectiveness at Upland Software

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Oliver Yates

Chief Sales Officer

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Shawn Freligh

SVP & GM, Upland Content Lifecycle Automation

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Skip Vish

Vice President of Sales

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Amber Bennett

SVP Finance, Strategic and Financial Planning

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Rochelle Delley

Chief Security Officer | SVP Compliance

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Tim Mattox

Board Member

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Samantha Middlebrook

Vice President of Product Strategy & Marketing

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Samantha Williams

Vice President of Customer Success

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Sean Coleman

SVP & General Manager

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