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Michael Frannea
Michael Frannea
Vice President, Global Demand Generation & Corporate Marketing | Upland Waterfall
United States
Michael Frannea
Summary
Michael Frannea is a seasoned B2B software marketing leader with over 20 years of global experience, specializing in demand generation and field marketing within the SaaS sector. He has a proven track record of creating and executing data-driven strategies that significantly enhance pipeline and revenue growth. Michael excels in managing multimillion-dollar budgets while optimizing resources and team performance. His strong leadership skills foster high-performing teams that thrive on accountability and professional development. Fluent in both Portuguese and Spanish, he has successfully navigated diverse markets, particularly in Latin America. Michael's strategic mindset and innovative approach to marketing have earned him multiple awards, including the CMO Recognition Group Award. He is passionate about leveraging emerging technologies to drive marketing success and enhance customer acquisition.
Michael Frannea
Work Experience
Vice President, Global Demand Generation & Corporate Marketing at
Upland Waterfall
October 2023 - Present
Vice President & Head of Demand Generation at
Upland Waterfall
January 2023 - September 2023
Vice President, Global Demand Generation at
TIBCO
June 2021 - September 2022
Sr. Director, Global Campaigns at
Tibco Software
September 2016 - May 2021
Director of Demand Generation, TIBCO Mashery at
Tibco Software
October 2015 - August 2016
Director of Demand Generation & Marketing Operations at
Mashery
September 2014 - October 2015
Global Marketing Campaign Architect & Demand Generation at
Juniper Networks
October 2012 - May 2014
Sr. Field Marketing Manager, Latin America / Sr. Field Marketing Manager, Americas International at
Juniper Networks
January 2009 - September 2012
Field Marketing Manager, Latin America & Caribbean at
Juniper Networks
January 2006 - January 2009
Marketing Manager, Latin America & Caribbean at
3Com
January 2005 - January 2006
Marketing Manager, Southern Cone South America at
3Com
January 2002 - January 2005
Michael Frannea
Education
University of California, Santa Barbara, Bachelor's Degree
Universidad Nacional del Nordeste, Corrientes, Argentina
SiriusDecisions Annual Conference
Frequently Asked Questions about Michael Frannea
What is Michael Frannea email address?
Michael Frannea's primary email address is ********@tibco.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Michael Frannea work for?
Michael Frannea is a Vice President, Global Demand Generation & Corporate Marketing at Upland Waterfall, a company specializing in Advertising agencies.
Where Michael Frannea graduated from?
Michael Frannea holds a degree in Double Major In Political Science (International Relations Emphasis) And Latin American Studies from University of California, Santa Barbara.
How can I directly contact Michael Frannea?
To contact Michael Frannea directly, you can use the email address ********@tibco.com. Complete contact information is available upon registration with Muraena.
Is Michael Frannea an immigrant?
Yes, Michael Frannea is an immigrant and currently based in United States
Who is Michael Frannea?
Michael Frannea is a seasoned B2B software marketing leader with over 20 years of global experience, specializing in demand generation and field marketing within the SaaS sector. He has a proven track record of creating and executing data-driven strategies that significantly enhance pipeline and revenue growth. Michael excels in managing multimillion-dollar budgets while optimizing resources and team performance. His strong leadership skills foster high-performing teams that thrive on accountability and professional development. Fluent in both Portuguese and Spanish, he has successfully navigated diverse markets, particularly in Latin America. Michael's strategic mindset and innovative approach to marketing have earned him multiple awards, including the CMO Recognition Group Award. He is passionate about leveraging emerging technologies to drive marketing success and enhance customer acquisition.
Michael`s contact details
********@tibco.com
********@uplandsoftware.com
Colleagues
VP of Marketing - Sales Effectiveness at Upland Software
Chief Sales Officer
SVP & GM, Upland Content Lifecycle Automation
Vice President of Sales
SVP Finance, Strategic and Financial Planning
Chief Security Officer | SVP Compliance
Board Member
Vice President of Product Strategy & Marketing
Vice President of Customer Success
SVP & General Manager