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Rhett Hirko

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Rhett Hirko

Senior Vice President, Revenue Optimization & Distribution | HSMAI

Temecula, California, United States

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Rhett Hirko

Summary

Rhett Hirko is a seasoned leader in the hospitality industry, currently serving as the Senior Vice President of Revenue Optimization & Distribution at Preferred Travel Group. He has a remarkable track record of driving revenue for a diverse portfolio of over 700 independent hotels, showcasing his expertise in revenue management and strategic business leadership. With a strong background in hotel management and employee relations, Rhett is passionate about fostering cultural awareness and diversity within the hospitality sector. His contributions have been recognized with numerous awards, including the Forty Over 40 award by Hotel Management Magazine in 2023. Outside of work, Rhett enjoys jogging through the picturesque Southern California wine country, reflecting his appreciation for both nature and community. His insights into the challenges of revenue management in the digital economy are well-documented in his published works, making him a thought leader in the field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Rhett Hirko

Work Experience

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Senior Vice President, Revenue Optimization & Distribution at

Preferred Hotels & Resorts

August 2022 - Present

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Senior Vice President, Revenue Optimization & Distribution at

Beyond Green

August 2022 - Present

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Member Board Of Directors at

HSMAI

January 2020 - Present

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Global Vice President, Revenue Optimization at

Beyond Green

November 2020 - August 2022

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Global Vice President, Revenue Optimization at

Preferred Hotels & Resorts

February 2018 - August 2022

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Vice President, Distribution & Revenue Management at

Preferred Hotels & Resorts

November 2015 - January 2018

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Executive Director, Revenue Account Management at

Preferred Hotels & Resorts

November 2014 - November 2015

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Director of Revenue Management for EAME-SW Asia (65+ hotels) at

Hyatt International Eame

November 2012 - October 2014

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Director of Revenue Management, International Operations (100+ hotels) at

Hyatt at Olive 8

October 2003 - November 2012

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Divisional Revenue Manager - Central US and Canada (25+ hotels) at

Hyatt at Olive 8

October 1998 - October 2003

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Reservations & Revenue Manager at

Sonoma Mission Inn & Spa

September 1997 - September 1998

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Regional Revenue Manager - California (20+ hotels) at

Hyatt at Olive 8

March 1997 - September 1997

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Single Image Trainer at

Hyatt at Olive 8

March 1995 - March 1997

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Night Manager/Assistant Front Office Manager/Reservations Manager at

Hyatt At Fishermans Wharf

December 1990 - March 1995

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Rhett Hirko

Education

Michigan State University, Ba

January 1986 - January 1990

AFCENT International High School, Brunssum, the Netherlands, High School

January 1984 - January 1986

Frequently Asked Questions about Rhett Hirko

What is Rhett Hirko email address?

Rhett Hirko's primary email address is ***********@preferredhotels.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Rhett Hirko work for?

Rhett Hirko is a Senior Vice President, Revenue Optimization & Distribution at HSMAI, a company specializing in Hotels & motels.

Where Rhett Hirko graduated from?

Rhett Hirko holds a degree in Strategic Business Leadership: Engagement, Performance And Execution from University of Chicago Booth School of Business.

How can I directly contact Rhett Hirko?

To contact Rhett Hirko directly, you can use the email address ***********@preferredhotels.com. Complete contact information is available upon registration with Muraena.

Who is Rhett Hirko?

Rhett Hirko is a seasoned leader in the hospitality industry, currently serving as the Senior Vice President of Revenue Optimization & Distribution at Preferred Travel Group. He has a remarkable track record of driving revenue for a diverse portfolio of over 700 independent hotels, showcasing his expertise in revenue management and strategic business leadership. With a strong background in hotel management and employee relations, Rhett is passionate about fostering cultural awareness and diversity within the hospitality sector. His contributions have been recognized with numerous awards, including the Forty Over 40 award by Hotel Management Magazine in 2023. Outside of work, Rhett enjoys jogging through the picturesque Southern California wine country, reflecting his appreciation for both nature and community. His insights into the challenges of revenue management in the digital economy are well-documented in his published works, making him a thought leader in the field.

Rhett`s contact details

mail

***********@preferredhotels.com

******@hsmai.org

******@hyattintl.com

******@preferredhotelgroup.com

Colleagues

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Pedram Pakneshan

Associate Vice President of Hotel Sales

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John Jimenez

VP of eCommerce and Revenue

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Steven Rubin

Chief Commercial Officer

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Michael Innocentin

Chief Marketing Officer

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Scott Pusillo

VP & Head of Sales & Account Management - North America

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Ed Skapinok

Chief Commercial Officer (CCO)

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Craig Carbonniere Chdm

Asst Vice President of Sales - Hospitality

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Garth Peterson

Area Vice President of Global New Business

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John Washko

Immediate Past Chair, America's Board

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Jennifer Hill

Revenue Optimization Advisory Board Member

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