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Riza Javellana

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Riza Javellana

Vice President, Marketing | Mattel Canada

Canada

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Riza Javellana

Summary

Riza Javellana is a seasoned marketing executive with a robust background in both marketing and sales across global companies. As the Vice President of Marketing at Mattel, Riza has successfully led cross-functional teams to create integrated campaigns that drive transformation and growth. Her strategic thinking, combined with an entrepreneurial spirit, allows her to blend creativity with pragmatism, consistently delivering results that exceed expectations. Riza's expertise spans brand development, digital marketing, and market planning, making her a versatile leader in the marketing domain. With a rich history at renowned companies like L'Oreal and Unilever, she has honed her skills in competitive analysis and consumer insights. Riza believes in continuous learning and takes every opportunity to grow personally and professionally. Her passion for marketing is matched by her commitment to fostering a collaborative team environment.

General

Specialist

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Riza Javellana

Work Experience

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Vice President, Marketing at

Mattel Canada

January 2022 - Present

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Head of Marketing, Digital and Franchise at

Mattel Canada

January 2016 - December 2021

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Marketing Communications and Digital Lead at

Mattel Canada

January 2015 - December 2015

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Senior Marketing Manager & Business Unit Lead at

Mattel

March 2012 - December 2014

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Marketing Manager - Infant & Preschool at

Mattel Canada

August 2010 - February 2012

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Brand Manager, Fisher-Price at

Mattel

January 2009 - July 2010

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Head of Marketing, Consumer Products Division at

L'Oréal

January 2000 - January 2002

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Group Product Manager at

L'Oréal

January 1998 - January 2000

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Brand Manager, Personal Care at

UNILEVER PLC

January 1996 - January 1998

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Key Account Manager at

UNILEVER PLC

January 1994 - January 1996

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Trade Marketing Specialist/Assistant Manager at

UNILEVER PLC

January 1992 - January 1994

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Riza Javellana

Education

Ateneo de Manila University, Bachelor Of Science

Frequently Asked Questions about Riza Javellana

What is Riza Javellana email address?

Riza Javellana's primary email address is **************@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Riza Javellana work for?

Riza Javellana is a Vice President, Marketing at Mattel Canada, a company specializing in Other Miscellaneous Manufacturing.

Where Riza Javellana graduated from?

Riza Javellana holds a degree in Management Engineering from Ateneo de Manila University.

How can I directly contact Riza Javellana?

To contact Riza Javellana directly, you can use the email address **************@mattel.com. Complete contact information is available upon registration with Muraena.

Is Riza Javellana an immigrant?

Yes, Riza Javellana is an immigrant and currently based in Canada

Who is Riza Javellana?

Riza Javellana is a seasoned marketing executive with a robust background in both marketing and sales across global companies. As the Vice President of Marketing at Mattel, Riza has successfully led cross-functional teams to create integrated campaigns that drive transformation and growth. Her strategic thinking, combined with an entrepreneurial spirit, allows her to blend creativity with pragmatism, consistently delivering results that exceed expectations. Riza's expertise spans brand development, digital marketing, and market planning, making her a versatile leader in the marketing domain. With a rich history at renowned companies like L'Oreal and Unilever, she has honed her skills in competitive analysis and consumer insights. Riza believes in continuous learning and takes every opportunity to grow personally and professionally. Her passion for marketing is matched by her commitment to fostering a collaborative team environment.

Riza`s contact details

mail

**************@mattel.com

Colleagues

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Nick Karamanos

Senior Vice President Entertainment Partnerships

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Pamela Velarde

Chief Member

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Patti Breyfogle

Vice President, Global Consumer Services

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Steve Totzke

President and Chief Commercial Officer

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Ted Wu

SVP, Global Head of Design, Vehicles and Building Sets

Peter Broegger

Managing Director Hong Kong

Peter Martins

Chief Executive Officer

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Peter Sullivan

Vice President Sales

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Aimee London

Board Member - External Advisory Board

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Pj Lewis

SVP, Global Head of Action Figures and Fisher-Price Entertainment

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