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Bob Crossman

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Bob Crossman

Regional Vice President Sales | Apptio, an IBM Company

Marshfield, Massachusetts, United States

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Bob Crossman

Summary

Bob Crossman is a seasoned sales executive with extensive experience in the prepackaged software industry, currently serving as the RVP of Sales East at Apptio, an IBM company. He has a proven track record of transforming underperforming sales teams into high-performing organizations, leveraging his expertise in business development and strategic planning. Bob's management style emphasizes collaborative leadership and team empowerment, fostering a culture of innovation and excellence. With a solid foundation in cloud computing and consultative selling, he is adept at navigating complex sales environments and driving significant revenue growth. His educational background from Lake Forest College complements his practical experience, providing a well-rounded perspective on business strategy. Bob is passionate about digital transformation and continuously seeks to enhance customer experiences through effective sales enablement and operational excellence.

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Technical Background

Leadership Experience

Long-Term Tenure

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Leadership Development

Emerging Technologies

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Bob Crossman

Work Experience

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Regional Vice President Sales at

Apptio, an IBM Company

May 2018 - Present

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Regional Vice President of Sales - EGA East at

Oracle

June 2017 - April 2018

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AVP Sales - Digital Experience at

Oracle

September 2015 - May 2017

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AVP Sales - Digital Experience at

Oracle

April 2007 - August 2015

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VP of Eastern Sales at

Stellent

April 2003 - March 2007

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VP of Eastern Sales at

Corcentric

December 2001 - March 2003

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Bob Crossman

Education

Frequently Asked Questions about Bob Crossman

What company does Bob Crossman work for?

Bob Crossman is a Regional Vice President Sales at Apptio, an IBM Company.

Where Bob Crossman graduated from?

Bob Crossman holds a degree in from Lake Forest College.

Who is Bob Crossman?

Bob Crossman is a seasoned sales executive with extensive experience in the prepackaged software industry, currently serving as the RVP of Sales East at Apptio, an IBM company. He has a proven track record of transforming underperforming sales teams into high-performing organizations, leveraging his expertise in business development and strategic planning. Bob's management style emphasizes collaborative leadership and team empowerment, fostering a culture of innovation and excellence. With a solid foundation in cloud computing and consultative selling, he is adept at navigating complex sales environments and driving significant revenue growth. His educational background from Lake Forest College complements his practical experience, providing a well-rounded perspective on business strategy. Bob is passionate about digital transformation and continuously seeks to enhance customer experiences through effective sales enablement and operational excellence.

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Colleagues

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Nitin Patel

VP Customer Success EMEA

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Pete Wilson

Vice President for Global ApptioOne Business and General Manager, APAC

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Peter Marcotte

VP, Solution Consulting

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Barclay Garman

Regional Vice President

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Greg Holmes

Area Vice President of Solutions - EMEA

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Robert Reid

VP, Global Sales Strategy and Operations

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Robert Marzullo

Regional Vice President - Financial Services

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Tarun Kumar Kalra

VP, Head of Sales- APAC

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Ronald Huber

Senior Vice President EMEA

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Kristen Hogan

Vice President Global Demand Generation

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